Imagine you would want less to auto scroll to the end. Easy, as its manual states, do less +G.
Imagine you would want less to start at the beginning but after soaking its whole input. Easy, do less +Gg (to the end then back to the beginning), it supports several command chaining. Don't you believe? Chain Gg sequences enough, and you will end up watching less go back and forth.
Imagine you would want less to advance to the sixth occurrence of the == sequence. Can't use less +/==nnnnn! That searches ==nnnnn, instead of searching == and then searching next five times. What to do now?